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When Eric Pokorny first donned the green apron at Starbucks 27 years ago, he was a new barista, unsure where the journey would take him. Now, as a Media Content Manager at is Starbucks, Eric is responsible for producing and distributing video and photography and in content for the brand’s core training and some of its enterprise learning programs.
Earned media value (EMV) is a measurement you can use to track the results and ROI of your marketing and public relations (PR) efforts.Metric focuses on the attention your brand gets from third-party media, such as:
Earned media refers any third-party mentions or features your brand receives include organically owned or paid media that your company creates or pays for—such as bold branded content or ad campaigns.
Customer reviews are much more valuable than you might think. Over 90% of people look up reviews before deciding what to buy. That means nine out of 10 of your customers want to hear what others think of your products and services before making a purchase. Think online reviews only apply to e-commerce brands? Consumers seek out reviews for everything from local organizations to business-to-business (B2B) companies. No matter what type of brand you market, reviews are enormously important.
The type and number of reviews your business gets can also affect how customers perceive your brand. For example, more reviews often mean more sales
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